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Why Branding Matters

This is a simple concept that gets overlooked, but it’s a question burning in the back of everyone’s minds. “Why does branding matter?” This is a totally reasonable question. At Certain Marketing, we offer both branding and marketing services, but there is a distinction between the two. So, to start, let’s make sure we understand the difference between Branding and Marketing. BRANDING VS. MARKETING Branding is the constant motivation, goal, and template for all of the content created for your business....