Our Services Include
Step One
Identify Goals & Target Audience
We grow your company on social media, and do that by developing S.M.A.R.T goals.
Specific. Measurable. Attainable. Relevant. Time-Bound.
We also help define your target audience which is key to your social media strategy. In order to communicate with your audience you need to know them and their interests, and we focus your social media presence around that
Step Two
Define Metrics for Success
Likes and shares are a factor on social media but they are not as important as you may think. Other metrics such as – reach, engagement, link clicks, and CPC (cost per click) are instrumental in determining how successful your campaigns are.
We work with you to decide which metrics are most beneficial to your business goals, and then we work to optimize all of your social media campaigns to achieve the desired results.
Our Social Media Marketing Process
1 – DEVELOP A SOCIAL MEDIA STRATEGY THAT IS SPECIFIC TO YOUR BUSINESS
We start with performing market analysis research for your designated market and develop your strategy based on the data. We do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We also develop advertising strategies and funnels for your campaign to show you the roadmap to success.
2 – SCHEDULE VIDEO AND PHOTO SHOOTS
Once we define the strategy, we start content planning. We schedule a content shoot for both video and photo. Professional videos and photos are used throughout your social media. Quarterly shoots are scheduled to ensure content is up-to-date and to keep content relevant.
3 – WRITE CONTENT CALENDARS AND ADVERTISEMENTS
We develop social media content and advertisements unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live.
4 – GROWTH OPTIMIZATION AND DAILY MAINTENANCE
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours. In addition, we will use organic tactics to grow your channels.
Results For Your Business
We are more than a social media agency. Drawing on our group of talented strategists, copywriters, designers, and paid media experts, we provide the knowledge to craft an engaging and click-worthy social networking experience.