About Us
- About Us
About Certain Marketing
Our focus is making sure your business is seen by the people who are most likely to become your customers. Through thoughtful market analysis, targeted campaigns, and strategic media placement, we position brands in front of the audiences that matter most.
Exposure is one of the most important factors in growing a brand. The right message only works if it reaches the right audience. Research consistently shows that nearly 80 percent of consumers research a business online before making a purchase decision, and more than 70 percent say a strong online presence increases their trust in a company. Our focus is making sure your business is seen by the people who are most likely to become your customers. Through thoughtful market analysis, targeted campaigns, and strategic media placement, we position brands in front of the audiences that matter most.
Over the past decade, Certain Marketing has worked with organizations ranging from local businesses to national institutions. Our clients include companies and organizations such as Phillips, Oral Roberts University, the Consumer Product Safety Commission, and many others. Whether we are supporting a regional business or a national campaign, our focus remains the same. Build a clear strategy, create compelling content, and execute with precision.
Our team provides a full range of marketing services designed to support both new business launches and long term growth. These services include brand development, marketing strategy, video production, photography, graphic design, web design, social media marketing, search engine optimization, Google Ads management, OTT targeting, reputation management, market analysis, and B2B marketing initiatives. Because we handle both creative and strategic execution, we ensure every part of a brand works together cohesively.
Digital exposure today is more important than ever. Over 90 percent of online experiences begin with a search engine, and businesses that appear on the first page of search results capture the overwhelming majority of traffic. Strategic search optimization, targeted advertising, and strong digital visibility are critical components of modern marketing. Our role is to ensure our clients are not just present in these spaces, but positioned effectively within them.
Behind every campaign is a team of content creators and strategists working together to plan, produce, and execute marketing efforts that move businesses forward. From concept development to content production and campaign deployment, our team works behind the scenes to ensure that every initiative supports the larger growth strategy.
For new businesses, we specialize in developing launch strategies that introduce brands to the market with clarity and impact. For established companies, we build growth strategies that refine messaging, expand reach, and strengthen customer engagement.
The results speak for themselves. After partnering with Certain Marketing, Scarbrough’s Salon and Day Spa, a business with more than twenty years of history, experienced a thirty percent increase in revenue during their first Christmas season working with our team. Pat’s of Henderson, a fifty year old Cajun restaurant with a long standing reputation, saw a twenty percent increase in revenue during the first year after implementing a new marketing strategy with Certain Marketing.
We have also helped innovative startups break into new markets. Tap Fuel, the first delivery fuel service of its kind in its region, relied on Certain Marketing to help establish its brand and introduce its service to customers. At the same time, we have helped legacy organizations evolve their identity for the future. Certain Marketing led the rebrand of bankFNBD and developed a comprehensive brand guide that now shapes their marketing and communications.
Our work frequently extends beyond one region. Certain Marketing has produced video and photography projects around the country as part of larger marketing campaigns, helping brands tell their story through high quality original content.
One of the things our clients value most is our collaborative approach. We do not treat marketing as a one size fits all service. Instead, we work alongside our clients to build something together. A strategy, a brand, and a marketing plan that reflects their goals and reaches their ideal customers.
We also believe authenticity matters. Studies show that consumers are significantly more likely to trust brands that use original, authentic content rather than stock or templated messaging. For that reason we do not rely on stock content or generic messaging. Every campaign we produce is built intentionally using original content and strategic thinking to shape how a brand is seen and understood.
At Certain Marketing our goal is not simply to create marketing materials. Our goal is to build strong brands, position them clearly in the marketplace, and ensure they are seen by the customers who matter most.
When marketing is done right it does more than create attention. It drives real business growth.
Certain Marketing
- OUR EXPERT TEAM
Meet the leadership team
Dakota Harp
Lodden Hixson Harp
- FAQ's








